5 Tools for Social Media Marketers

In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

The right social media management tools is crucial to your success. Here are 5 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.

1. Hubspot

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.

2. Buffer

I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.

3. Google Analytics

Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.

4. Canva

What is Canva? Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared. These tools are helping small businesses get past two of the greatest obstacles to implementing an effective content marketing campaign: “Producing Engaging Content” and “Producing Content Consistently”. Design sales pitches in a few simple clicks with Canva's professionally designed marketing presentation templates you can personalize with icons, images and illustrations from our massive stock library.

5. Discovery of the Week-Magisto !

Magisto is a cool video editing tool that uses artificial intelligence to sync video to music and apply an editing style.Simply upload your movie clips and music to Magisto via desktop browser or smartphone app. After Magisto analyzes your footage for faces, scenes, objects, people, and camera motion, it syncs the beats in the music with the video’s motion and applies the type of editing you select. You can choose from a couple of different options.

What do you think? Have you tried any of these social media resources? What apps have you found useful?